Premier Shaftesbury Piccadilly

Theater lovers at Best Western Premier Shaftesbury Piccadilly can choose from 40 theaters in the West End, six on Shaftesbury Avenue itself, including the Queen’s Theatre, 50 meters away. Film buffs are one block from the Curzon Soho art house cinema; two blocks away, the Trocadero center offers restaurants, bars, a multiplex cinema, ten-pin bowling, pool hall, casino, simulator rides, and 400 video games.

Guests have 24-hour access to the air-conditioned fitness room on the lower ground floor, which offers a range of exercise machines including treadmill, exercise bike, and cross-trainer. There are also two air conditioned meeting rooms, the largest of which seats 16 people board-room style and is equipped with broadband Internet access and plasma television with data ports.

The concierge can provide in-depth knowledge on local attractions, give directions, and hail cabs. Currency exchange and souvenirs are available at the lobby level

Best Western Premier Shaftesbury Piccadilly, London, offers 67 air-conditioned guestrooms, all with contemporary decor. Beds have oversized headboards in dark wood with chrome trim, adjustable reading lights, Egyptian-cotton linens and plump duvets. Glass-topped desks have complimentary broadband Internet connections and European, US, and UK electrical sockets. The 20-inch plasma TVs offer pay movies, games, and e-mail. Welcome amenities include teas and coffees, cookies, and fresh fruit. Complimentary daily newspaper and weekly Time Out magazine are provided. Minibars can be fully stocked upon request. DVD players are also available upon request.